Build your success with TV4

Why TV4?

  • In response to today’s rapid market dynamics on the media industry, the TV4 Group believes that a neutral platform user experience of Swedish content is the best strategy to continuously maintain our market position, both in terms of consumption by our users and to be the best commercial partner for our clients. 
  • We are currently accelerating our digital transformation and adding a premium programmatic tool for our advertisers to reach Bonnier’s entire range of online video. 
  • We always start from our clients needs to find the best suitable solution.
  • Our content also generates a great deal of participation and engagement in social media. Not only does this drive consumption of our services, but it also offers opportunities to advertise alongside this content. 
  • Our company market share remains at approximately 30 % for linear TV, with a similar position digitally when we are linking stream starts for all broadcasters reporting to MMS.

Frequently Asked Questions

The TV4 Group is one of the Nordic region’s leading TV companies. In addition to its main channel TV4, Sweden's largest TV channel, the group’s portfolio includes more than 10 TV channels in the free-TV, basic cable and premium segments within the Nordic region.

The TV4 Group runs a wide range of web and mobile sites, and on-demand services such as TV4 Play, where programs from the group’s different channels are available online. And thanks to its engaging content and effective offers, the TV4 Group is Sweden's number one choice for distributors, audiences and advertisers alike.

The TV4 Group produces 10 Swedish TV channels in-house, which corresponds to over 80,000 hours of television a year, equivalent to 220 hours a day. This is alongside local sales in 30 different advertising regions related to TV, and 26 regions available on TV4 Play/online video.

When TV4 started broadcasting in 1990, our aim was to challenge the public service monopoly with an innovative and modern commercial TV channel. We succeeded, and today the TV4 Group attracts more than 30% of Swedish TV viewing.

TV4 is Sweden's largest TV channel in the main 15-64 year old target group with a 20% share of total viewing in 2015. In an average week, the TV4 channel alone reaches 6.5 out of 10 people in Sweden. TV4 Play's digital position remains strong, with a rapid development of consumption during 2015 and a 27% market share among broadcasters reporting digital viewing to MMS.

Get in contact with our product specialists

Erika Gannås

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Online-video

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Online-video

Josefin Prochéus

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Sponsorship

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Sponsorship

Linda Nordenson

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TV

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TV

Ove Hansson

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Sponsorship

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Sponsorship

Tove Bergmar Jonsson

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Online-video

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Online-video

How can we help you?

We will respond to your question within 24 hours.