Advertise with TV4

Thanks to the digital development, we are consuming TV and online video like never before - through TV sets, computers, tablets, and mobile devices. As an advertiser with TV4, it provides you with the opportunity to quickly reach a broad and engaged audience at the same time while your brand associates with premium program content in a safe advertising environment.

Whether you want to drive sales, build brand awareness, or reach a specific target audience, you have the flexibility to choose whether you want nationwide visibility or to target specific regions. You can also choose to advertise in connection with specific programs or program categories.

TV4 in numbers


What is the purpose of your campaign?

Advertising on TV is unbeatable

Over half of Sweden's population watches TV4 at least once every week, which means that you, as an advertiser, can reach a broad target audience. If you would like to reach a smaller audience you can also choose to be visible in specific locations and in connection with specific program categories that appeal to your customers.

Regardless of where you choose to be visible, your brand is in a secure advertising environment where the ad is fully shown from start to finish, occupying the entire screen. That ensures that the ad receives full attention from the viewers, giving your message the best chance to reach the audience and drive sales.

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Geographic targeting

TV4's local offering provides you with the opportunity to combine advertising on TV4 and TV4 Digital. You reach your customers where they already are - when they watch popular programs such as "Bonde söker fru", "Så mycket bättre", "Nyhetsmorgon", and "Idol". You can choose which of our 20 regions you want your ad to be visible in, and you only pay for the contacts where you want your message to be seen.

Increasing brand awareness

Through TV4's channels, you can quickly reach your target audience and thus build awareness of your brand. For example, you can reach out with a campaign using a commercial and then remind customers by having your brand visible in sponsorship messages associated with popular programs.

If your brand is consistently shown over time and if you choose to combine visibility on TV4 and TV4 Digital, it will have an even greater impact. You also have the option to choose whether you want to be connected with specific programs or a broader portfolio of programs, depending on what suits your brand best.

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Reach a target group

Image describing Reach a target group

If you want to target your message to a specific audience, there are several opportunities for that through advertising with TV4. For example, you can target your campaign towards one or several of these parameters: geography, demographics, lifestyle, program context, and living situation. Thanks to that, you can easily target your campaign to those you want to reach - whether they are watching via the TV screen, mobile, or tablet.

Your campaign always appears in a brand-safe advertising environment where you can track its progress throughout the campaign period. The numbers are also ensured by an independent third party, Mediemätning i Skandinavien (MMS), which measures video consumption in Sweden.


Explore our advertising products


Want to get in touch with a sales person?

At TV4, you can easily reach your target group - regardless of whether you want to be seen in a specific location or across the country. Feel free to contact us to find a solution that suits your communication needs.

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